Vision & Values

Empowering our customers to make great decisions

Our mission is to give all customers the power of advanced analytics to make informed and efficient decisions tor short and long term asset performance and value.
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Innovate, Optimize, Empower, Sustain

Probit’s Asset Investment Manager (AIM) embodies a vision and set of values centered around innovation, sustainability, and client success in asset management. Our vision is to revolutionize the way organizations approach asset investment planning, leveraging cutting-edge technology to empower decision-makers with insights that drive efficiency, reliability, and value creation across their asset portfolios. At the heart of AIM’s development is a commitment to harnessing the power of data analytics, machine learning, and optimization algorithms to provide a comprehensive, intuitive solution that simplifies complex investment decisions, ensuring that assets deliver maximum performance and value over their lifecycle.

Our values reflect our dedication to excellence, innovation, and sustainability. We prioritize the development of solutions that are not only technologically advanced but also user-friendly, enabling clients to navigate the complexities of asset management with ease and confidence. Innovation is at the core of what we do, pushing the boundaries of what’s possible in asset investment planning to deliver solutions that are both powerful and practical. Sustainability is another cornerstone of our values, guiding our efforts to help clients make decisions that not only meet their immediate needs but also contribute to the long-term health of their assets and the environment. We believe in creating value through partnerships, working closely with our clients to understand their unique challenges and goals, and tailoring our solutions to meet those needs.

At Probit AIM, we are committed to delivering excellence in every aspect of our work, from the technology we develop to the support we provide to our clients. Our team is driven by a passion for helping organizations optimize their asset investments, ensuring that they can meet today’s demands while planning for tomorrow’s challenges. By staying true to our vision and values, we aim to be at the forefront of asset investment planning, empowering our clients to achieve their strategic goals through informed, data-driven decisions.



We constantly seek to surpass our clients’ expectations


We use the best-of-breed technology to deliver maximum value


We actively encourage mutually beneficial relationships


We build integrity by being open and honest in our relationships


We work in close partnership with our clients to deliver the best service


Our clients are at the heart of everything we do


We deliver accurate data intelligence that can be trusted

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